ASO Addendum

About

This concerns research into the identification of current users of analogue TV transmissions, with a view to taking measures to accompany the analogue switch-off. The ‘ASO Addendum’ project builds further on the surprising results of ASO: following this project, the Flemish Government decided to include the MICT in the large-scale information and awareness campaign regarding the Analogue Switch-Off. The task of the research group is primarily to support the communications bureau which will set up and carry out the campaign.

Duration of the project

The project runs from 01/11/2007 - 20/11/2008.

Staff involved

• Prof. dr. Pieter Verdegem
• Evelien De Waele-De Guchtenaere

Clusters

• Profiling & Targeting

Financed by

• Flemish government