Mobile TV - potential assessment and introduction strategy

About

One of the largest players on the Belgian telecom market commissioned a representative survey of the Flemish population (n:622) with a view to potential assessment (PSAP) for mobile television and the formulation of guidelines for a possible introduction strategy (BPM).

Duration of the project

The project runs from 01/06/2007 - 01/12/2007.

Staff involved

• Prof. dr. Lieven De Marez
• Dimitri Schuurman

Clusters

• METHODOLOGY
• Media Use & Experience

Financed by

• Contract research