Local radio part 2

About

In the course of 2007, the research group for Media & ICT carried out research into the current viability of local radio in Flanders. The research showed that the increasing cost function and stagnating incomes were placing the viability of the medium under severe pressure. After all, local radio in Flanders has to fight against a number of structural handicaps in order to remain economically viable: overpopulation of the airwaves and overly restricted transmission range. The most significant finding was that an increase in scale is of fundamental importance in achieving an economically viable, professional and high-quality locally-orientated radio landscape.

This follow-up project commissioned by the government’s Media Department with the non-profit organisation Ethercentrum as intermediary aims to arrive at a more specific understanding of the notion of ‘scale increase’ and trace out a number of scenarios so that a viable, diverse and locally-orientated radio landscape becomes possible.

Duration of the project

The project runs from 01/02/2008 - 30/09/2008.

Staff involved

• dr. Laurence Hauttekeete
• Tom Evens

Clusters

• Media Production & Distribution
• Profiling & Targeting

Financed by

• Flemish government