Future legends - Urban media use in the picture

About

Motive

Future Legends capitalizes on the lifestyle of Flemish young people from urban areas and the outskirts of Ghent, Antwerp, Genk and Mechelen. Dutch is their spoken language and the Urban Music perception and culture are central to their lives. These young people are often low skilled and mostly, but not exclusively, of immigrant origin. Recent research of the REC Radio Centre and the VRT Radio shows that urbans show limited engagement this Urbans with the Flemish media landscape. In other words, their own rhythm of life requires an own media pattern and offerings.

Innovation Goal

Concrete objectives of this project are: get to know Urbans better, let them participate in the media product and then reach a large group of Urbans with a hot music format.

Duration of the project

The project runs from 01/09/2011 - 30/06/2012.

Staff involved

Dimitri Schuurman
Anissa All

Clusters

ICT & Society

Financed by

Other