CoMobile - Mobile meets communities

About

The consortium of industrial partners wants to build an open platform for cross-loyalty/payment schemes, using the synergy between two booming phenomena: the ever-growing group of mobile internet users and the online social networks.

This platform will be extended towards a Community Services Platform that will support location-based ad-hoc group deals and collaborative consumption.

The primary role of MICT within the CoMobile project will mainly consist of:

• the implementation and management of the CoMobile Living Lab, in close collaboration with the industrial partners
• the processing and reporting of data and insights gained from the living lab research related to usability, the optimal market introduction strategy and other potential opportunities

Methodology

Because of the strong user-centered methodological perspective, the end-user will play a central role in the project. Therefore, end-user feedback will be generated iteratively (by means of both qualitative as quantitative research designs) throughout the entire development process of the CoMobile services.

From the first month of the project a large-scaled panel will be set up to serve as a reference framework for profiling and validation on the one hand, and a recruitment framework more in-depth (living lab) research on the other hand.

Duration of the project

The project runs from 01/02/2012 - 31/01/2014.

Staff involved

• dr. Isabelle Stevens
• Karel Verbrugge

Financed by

• iMinds