Jukebox21 - A digital jukebox

About

Motive

Recent years more and more pubs switched to music databases. For a reasonable subscription fee they get access to millions of music tracks. However, this leads paradoxically to a certain superficiality.

In practice bartenders often blindly rely on automatic, impersonal playlists of such systems. Self-selected music according to the mood, or respond to what lives becomes rare. Also requests are mostly a burden.

Innovation Goal

Jukebox21 wants to reflect better the expectations of the music consumer through technological innovation of the 21st century. A modern variant on the classic jukebox where the habitue of the local pub controls the music via his smartphone.

Methodology

Quantitative data from a large-scale survey will be used as a basis for the definition of some profiles within the concept Jukebox21. Then a field test will be organized with test users from our Media Panel.

The living lab methodology and our Media Panel are the perfect tools to map the jukebox-of-the-future expectations. We are therefore particularly curious about the input of (potential) end users!

Duration of the project

The project runs from 01/02/2012 - 30/06/2012.

Staff involved

Dimitri Schuurman
Constantijn Seys

Clusters

Media Production & Distribution
Media Use & Experience

Financed by

Other