Qwison - A better restaurant experience

About

Motive

‘Where do we eat tonight? ' is often the question when you go out with friends, colleagues or family. It would be interesting if we could see in an instant via Facebook or any other application what the delicious daily specials are offered nearby, and in the meantime invite others to come along. However, conducting a mobile search online today, is often cumbersome.

Qwison wants to tackle things differently. Restaurants can sent their menus more directed to (potential) customers for example . This way you could have an overview of the tastiest menus that week on your Facebook profile or timeline and immediately let all your friends know when you would like to go out for diner or lunch. In addition, you would be able to collect points with other purchases such as clothes, books, ... and use the points in affiliated restaurants as currency.

Innovation Goal

By means of a living lab and together with consumers and traders Qwison wants to reveal the right use cases, triggers and values for all target groups concerned. This way they can shape and develop the concept in an iterative way.

Methodology

A large-scale survey with consumers and stakeholders (merchants, restaurant holders, etc.) acts as a zero measurement. Added with input from traders, restaurant holders, ... via interviews in order to learn about their visions and better understand their needs. The results from the survey are also validated.

The next phase consists of a co-design session with various experts and stakeholders to develop a prototype. This prototype will be refined through a co-creation session with consumers.

Duration of the project

The project runs from 01/09/2012 - 31/12/2012.

Staff involved

Dimitri Schuurman
Constantijn Seys

Clusters

ICT & Society

Financed by

Other