BNP Paribas Fortis ‘The Game’
About
Poised to create the bank of the future, BNP Paribas Fortis is developing an innovative digital game to not only motivate employees in improving their ways of working, but also to promote open sharing and collaboration within the organization. BNP Paribas Fortis aims at encouraging its employees to become entrepreneurial and open-minded towards innovation. This requires an important cultural change, of which the bank plans to address using a dynamic game that encourages employees to practice new behaviors in a safe environment.
During this Living Lab research, MICT is responsible for the user research. The research starts with an environmental scan to detect drivers and barriers of games to change a company’s culture. In a next phase a survey is conducted to collect information on current habits and practices related to the adoption potential of the game. A profiling strategy is set based on the initial survey to involve potential end-users throughout the entire Living Lab. Following the survey, end-users are invited to co-create the game and to test the game in its initial form via a proxy technology assessment. Once the MVP of the game is developed, a field trial will take place with as small sample of employees before launching it in the entire company.
Methodology
MICT is responsible for the state of the art, survey, co-creation workshops, proxy technology assessment and field trial
Duration
The project runs from 01/12/2014 till 30/09/2015
Staff Involved
- Lynn Coorevits