Genscom - Happiedays
About
Happiedays is an online editor, aimed at end-users who want to create their personal publication (newspaper) and/or spread a personalized publication to friends, colleagues, family, … When all input for a specific publication has been integrated, the publication is processed and delivered to the receiver’s mailbox, without any other intervention. In this Living Lab project Genscom wants to involve and co-create with potential end-users, to further develop and shape the platform’s possible use-cases.
Main research questions:
- What are the end-user’s current needs & wants with regards to the creation and distribution of personalized publications?
- How should a digital platform with corresponding service delivery be built to have a match with the previously uncovered needs?
- On which customer segments, with what use-cases, and with what service offering, should Genscom initially focus?
MICT responsibility:
- Environmental scan
- Contextual inquiry with both existing users and potential users
- PSAP-survey
Duration
The project runs from 01/12/2015 until 31/03/2016.
Staff involved
- Aron-Levi Herregodts
- dr. Dimitri Schuurman