Motosmarty - analyzing the driving behavior of people and generates personalized feedback to improve driving behavior
About
The Digital Driving Pass analyzes the driving behavior of people and generates personalized feedback for the driver to improve their driving behavior. The application wants to reward people for driving well by connecting them to businesses that provide customized rewards.
Within this project MICT is involved by conducting the Living Lab user research. Within the first steps of the Living Lab a co-creation will be held in order to generate the needs and want of people towards the Digital Driving Pass. Based on this feedback the app can be iterated and further developed. Once there is a prototype, this will be tested by conducting a usability test and field trial. Also other user research steps will be conducted in order to further iterate the innovation and to adapt it to the needs and wants of the end-users.
Duration
The projects runs from May 2015 till December 2016
Staff Involved
- Annabel Georges
- Dimitri Schuurman
Financed By