Prof. Liselot Hudders is awarded a prestigious consolidator grant of The European Research Council (ERC)

Prof. dr. Liselot Hudders, the director of our research center, has been awarded a prestigious consolidator grant of The European Research Council (ERC).

Her project 'KIDFLUENCER' will employ an innovative multi-method approach to gain a deeper understanding of how children's consumer behavior changes in a digital world. Specifically, the role of kidfluencers as consumer socialization agents will be investigated.

The whole team is extremely proud of Liselot 👏`