Lies Beugnies

Biography

Lies Beugnies obtained her Bachelor's degree in marketing at Hogeschool Gent in 2018 and her Master's Degree in Communication Sciences at Ghent University in 2020. She wrote her Master’s dissertation on the promotion of suboptimal food by the use of social media influencers, which was awarded with the Marthe Versichelen prize for best thesis within the master of Communication Sciences. During her studies, she developed a great interest in conducting research and consumer behaviour, motivating her to pursue a PhD. After working for almost a year as a scientific researcher at Hogeschool Gent, she started her PhD in January 2022. During her PhD, she will investigate how suboptimal food can be promoted in order to tackle food waste by using different communication strategies.