Wuxia Bao
Biography
I studied my Bachelor's Degree in Communication University of China, and majored in Digital Media Technology as well as minored in Broadcasting&TV Director. Then, I went to Peking University (China) for a Master's Degree of Financial Media, which combined Journalism and Communication with Business Management.
PhD Project
During my PhD studies, I will do research on the effectiveness of social media marketing (especially influencer marketing) for luxury brands.
Supervisors: Liselot Hudders
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Publications