Yana Degroote

Yana

Biography

Yana Degroote obtained her master’s degree in Communication Sciences, with a specialization in communication management, at the University of Ghent in 2024. She wrote her master’s thesis on the representation of materialistic values in kidfluencer YouTube videos. 

During her master’s degree, Yana did an internship at CEPEC to discover the world of academics and further develop her skills as a researcher. As an intern, she wrote a FWO research project proposal and worked on the SUNRISE project for cancer prevention.

In line with her master’s thesis, Yana started on the KIDFLUENCER project in august 2024. This project focuses on investigating the kidfluencer phenomenon, and specifically how kidfluencer activities can be considered as pathways for the empowerment and growth of children.

PhD Project

KIDFLUENCER: Towards a kid-centric, dynamic and hybrid theory of consumer socialization to understand the dynamics and implications of the kidfluencer phenomenon

Supervisors: Liselot Hudders

Contact

Yana.Degroote@UGent.be

Technicum, T1, Sint-Pietersnieuwstraat 41, 9000 Ghent

Publications